New research was presented at the 2012 Mobile World Congress that underlines the impact of mobile in media consumption and mCommerce. Here are some highlights:
Mobile use (excluding texting and phone calls) has surpassed TV in terms of time:
Consumers spend 27% of their media time on mobile, compared to 22% on TV
39% of consumers use their mobile phones while watching TV
Mobile Commerce is experiencing rapid adoption:
76% of mobile consumers plan to conduct mCommerce activities in 2012
Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with…
42% of respondents indicating that mobile ads have introduced them to something new
23% of respondents indicating that mobile ads save time and money
14% of respondents indicating that mobile ads have influenced them to buy via mobile
Media Consumption: Mobile over TV
New research was presented at the 2012 Mobile World Congress that underlines the impact of mobile in media consumption and mCommerce. Here are some highlights:
Mobile use (excluding texting and phone calls) has surpassed TV in terms of time:
Mobile Commerce is experiencing rapid adoption:
Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with…