Local Businesses Need Mobile Web Sites
Consumers are searching for local businesses from their smartphones, and the best way to capitalize on these searches is through a mobile-optimized web site. xAd released data on the most frequently searched local content categories in Q4 of 2011:
- Gas stations
- Home and Garden
- Law and Finance
- Health and Medical
- Beauty Salons
- Club and Bar
The study suggests strong intentionality on the part of those searching for local businesses from their mobile phones, with the majority of these searches ending with the searcher contacting the business directly.
Most Common secondary mobile actions taken by local searchers:
52% called the business
42% looked for map/directions to business
5% looked for more info about business
The study also revealed that mobile browsers are the primary access method for local-search information.
Businesses from restaurants to law and finance to beauty salons, who are seeking local customers, should optimize their mobile web sites to capitalize on traffic driven from local, mobile searches.